We may use a technology commonly known as a “cookie,” which is a small data file our server places on your computer or mobile device to recognize your device and provide personalized features and advertisements. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Through cookies, we are able to collect information that we use to improve our websites functionality, your overall experience on it, and personalize your experiences and advertisements. For example, through cookies, we can keep count of return visits to our website and collect and report on aggregate statistical information.
We may also collect other data through cookies, such as the page or website that referred you to us, the date and time you visited us, and your current IP address. The cookies we place on your hard drive are known as “first-party cookies” and any cookies placed by third parties are called “third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. Since cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on.
We also may collect information through the use of “pixel tags” on our websites and in email messages we may send to you that may be placed by us or third parties with whom we partner. “Pixels,” also known as “Web beacons,” are tiny graphic files or code snippets, not visible to the human eye, that can be included in HTML-encoded e-mail messages and web pages.
When such a message is opened in an HTML-capable e-mail program, the recipient’s computer or device will communicate with our server to retrieve the pixel tag file, allowing us to record and store, along with the recipient’s email address, the date and time the recipient viewed the e-mail message, the fact that the recipient’s email client is capable of receiving HTML-encoded e-mail, and other standard logging information.
The pixel tag may also see or read cookies. We may use pixel tags in order to measure and understand traffic better, improve site performance, track visitor behavior to improve user experience, and for tracking promotional and marketing campaign response, among others.
If you choose to opt-out of behavioral advertising using these cookies, you will still be served with advertisements on the Internet, but it may not be tailored to your interests. Most major web browsers provide users with the option to accept or reject third party cookies. Opting out relies on information in the unique cookies placed on your web browser by our partners, so if you delete cookies, use a different device, or change web browsers, you may need to opt out again.